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Coronavirus disrupts the global toy indu...

Toy companies are delaying shipments and new product launches and struggling to fill retail orders as the coronavirus outbreak disrupts the industry’s supply chain. Some toy factories in China, where about 85% of the world’s toys are made, remain closed and others operate at a fraction of their capacity, either due to labor shortages or […]

The coronavirus comes at a bad time for ...

The coronavirus continues to impact industries with a strong presence in China, from auto parts to technology. And the toy industry is no less vulnerable to the virus and its deleterious effects on global supply chains. For now, the US toy industry, which is hosting its 117th North American International Toy Fair in New York […]

Toy industry looks to YouTube talent for...

Kids wanted toys based on their favorite movies and TV shows, be it “Star Wars”, “My Little Pony” or “Teenage Mutant Ninja Turtles”. These remain in demand – show interest in so-called Baby Yoda character from the Star Wars series “The Mandalorian” or anything from “Frozen II” – but more recently kids have also been […]

Brazilian toy industry expected to reach...

While the UK toy scene’s narrative sounds more like a Stephen King novel than a Mills & Boon, right now the international space is showing determination – and even growth – in the Brazilian market. . According to the Brazilian Association of Toy Manufacturers – or ABRINQ – the Brazilian toy manufacturing industry expects to […]