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Women soldiers finally get their due in ...

While women have served in the military since its incarnation, female soldiers have been absent from the army of children’s imaginations. Until now. The little man of the Green Army, who faces the fighting in the courtyards, bedrooms and back seats, will finally be joined by the little woman of the Green Army. A toy […]

Toy Industry 2021: The outlook for the g...

Kids Brand Insights CEO Steve Reece details his outlook for the global toy industry this year. Despite the difficult times we are going through, the outlook for the global toy trade in 2021 is good. 2020 has been a terrible year for humanity in terms of disrupting our way of life and the way we […]

How will 2021 unfold for the toy industr...

The toy industry saw significant growth in 2020 amid the COVID-19 pandemic as parents turned to toys to keep children engaged while they remained homebound. During this period, some categories such as building sets, board games, and digital games have grown in popularity, generating sales for their manufacturers. Looking ahead, the general feeling appears to […]

New Toys ‘R’ Us owner plans to reopen US

Toys “R” Us is changing direction again. It was announced on Monday that brand management company WHP Global had acquired a majority stake in the parent company of the once-proud toy store/GOAT. Majority interests in Babies “R” Us, as well as the Geoffrey the Giraffe brands were also acquired in the same transaction. “We’re in […]

Leominster’s former toy factory finds ne

A former mill building on Summer Street in Leominster has been converted into a 36-apartment block, breathing new life into a space that sat vacant for 10 years before large-scale renovation began in 2019. Developer Dan Botwinik of Cougar Capital was able to transform the 45 Summer St. property into what it is today by […]