When it comes to iconic modern brands, Bad Robot Productions by JJ Abrams, which was founded in 2001 and is the originator of the Cloverfield franchise, many of your favorites Impossible mission movie theater, Lost, the return of Star wars, and many other pop culture moments of the past two decades – is at the top. With SDCC 2021 underway as we type, it’s the perfect It’s time to pay tribute to Bad Robot, and JJ Abrams and the good people at Mattel Creations have done just that. We present to you this awesome Bad Robot Action Collectible Figure.
This diecast plastic figure stands 7.25 inches tall and includes a display case. This is the first time we’ve seen a Bad Robot toy on the market, and this one was designed for collectors. We’re told the head, torso, legs, and feet are all made of heavy-duty die-cast metal, and the head’s back panel can be removed to see the real inner workings of Bad Robot. The figure has 24 points of articulation, which allows you to achieve interesting poses with your Bad Robot figure. It comes in a box that features vintage comic book postal advertising inspiration and comes with a Certificate of Authenticity.
“As a fan, what I love about Mattel Creations is that it’s a company that caters to collectors and gives them pieces of those great stories that bring them to life,” explains Abrams. “We never told the story of what happens to Bad Robot, and the idea of making an action figure that way was really exciting. I couldn’t think of a better partner to do a Bad with. Robot Collectible than Mattel.
The collector’s journey was sparked by Abrams’ friendship with Richard Dickson (President and COO of Mattel). “Mattel Creations is a platform where our collaborations with the world’s most culturally relevant designers and creators create the most collectible pop culture toys imaginable,” Dickson said. “In this collaboration, we have partnered with the extraordinary JJ Abrams to create a unique collectible Bad Robot action figure that sets the standard for quality design, detail and discovery.” Looks like Bad Robot is the perfect company to push the limits of creativity while paying homage to a character who symbolized a similar flair for curiosity and wonder that is found throughout Bad Robot’s projects.
The JJ Abrams / Mattel Creations Bad Robot Collectible is only available on MattelCreations.com starting July 23, 2021 at 9am PST. Watch the exclusive video featuring Abrams, Dickson and the team at Mattel Creations breaking down this amazing project above, and check out more images of this Bad Robot action figure below.