For its new collaboration with Bratz, GCDS draws inspiration from the 2000s to continue to champion an inclusive approach to fashion.
In partnership with MGA Entertainment, the Italian brand stylized two Bratz characters (Sasha and Yasmin) and delivered a genderless capsule containing clothes and accessories. To bring it all to life, a bundle of campaign images (see below) from aleia and Breakfast for Dinner.
“Growing up I was afraid of who I really was, I had to learn by experience,” Giuliano Calza, creative director of GCDS, said in a press release. “What made me feel like I was not enough in certain scenarios, now makes me feel like I belong and this is the message I want to pass on to the next generation. Focus on your path, you the fact.
The dolls and capsule will be available for purchase from December 1 through the GCDS site and at GCDS stores (and some toy stores) around the world. Below, take a closer look at some of the pieces in the capsule, as well as the campaign shots spearheaded by aleia and Breakfast for Dinner.