UPDATE 10/12, 2:35 p.m. ET: Netflix is branching out further into the merchandise department by partnering with Walmart on a wide selection of items, with their own dedicated hub, including toys, games, books and clothing related not only to Squid game but also Stranger Things, The Witcher, Queer Eye, did it!, and more. Some items will be exclusive to Walmart.
Variety notes that the companies are the world’s largest streaming service and retailer, and this is Netflix’s first such deal. The outlet writes that “Walmart’s Netflix Hub will provide ‘exclusive experiences’ for fans to engage with popular Netflix shows in ‘innovative ways’,” citing the retailer. This includes “Netflix Fan Select,” which Jeff Evans, executive vice president of entertainment and toys at Walmart in the United States, said, “Think of it as a starter for Netflix products. We will provide a pool of items and customers will be able to vote for their favorites. Once an item receives enough votes, we will work with our supplier partners to develop it on a large scale.
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With fans still obsessed with the crazy success of Netflix Squid game series, the streaming giant has released new customizable products.
The merchandise collection consists of ten different products: a hoodie and nine t-shirts. Each can be customized, allowing users to choose between the original Korean logo or the English logo. The hoodie has three different series icons to choose from, and there are several items that let you choose between one of the series’ four memorable player numbers.
Despite the show’s huge success, which went on to become the # 1 series on Netflix in 90 different countries, it’s still unclear whether Squid game will get a second season. In a recent interview, Bela Bajaria, head of global television at Netflix, said the streamer was “optimistic” about the possibility of future seasons. Creator Hwang Dong-hyuk has a busy schedule, however, with a film and other projects in the works. Bajaria noted that Netflix is looking forward to a second season with Dong-hyuk still involved, and is currently “trying to find the right structure for him.”
Check out some of the officials Squid game merch below, and buy some here. The shirts cost $ 34.95 and $ 39.95, while the hoodie will set you back $ 49.95.