The partnership across the UK is expected to last until at least August this year.

The move marks Bath-based Lovehoney’s debut into sex toy stocking in a major mainstream supermarket, and is in line with its mission to “normalize the use of sex toys and spread our message of sexual bliss to a wider audience”.

Prices range from £4.99 to £24.99 and ranges featured include:

Lovehoney Comfort Cushion Love Ring – €4.99 RRP

Lovehoney Strawberry Flavored Lube – RRP £7.99

Lovehoney Excite 10 Function Silicone Rabbit Vibrator – MSRP €12.99

Lovehoney Excite 10 Function Bullet Vibrator – €14.99

Lovehoney Excite Silicone Pleasure Balls 74g – €12.99

Frisky 10-function silicone rabbit vibrator, Lovehoney – €24.99

Commenting on the collaboration, Debbie Bond, Head of Client Office at Lovehoney, said:

“We are delighted to launch Tesco; this partnership is very important, because it is the first time that we stock sex toys in a supermarket. As Sexual Happiness People, we believe everyone should have a fun and fulfilling sex life, and we look forward to sharing our fabulous range of products with Tesco customers.”

A pioneering British business success story over two decades, Lovehoney is a multi-award winning manufacturer and distributor. In 2016 it won the Queen’s Award for Enterprise – International Trade, one of the highest honors for British business.

In 2018, Telemos Capital, an evergreen investment firm, acquired a majority stake in the company which now plans to accelerate its international expansion and tap into underdeveloped markets.

For more product details, visit www.lovehoney.co.uk and www.tesco.com.