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NPD Group Announces Winners of 2021 Toy ...

LEGO Star Wars: The Mandalorian The Child was the top-selling building set in the US in 2021, per NPD | Source: The LEGO Group The American toy industry has just had a banner year, and now the NPD Group is honoring the greatest artists in the United States and beyond. This week, the leading retail […]

US toy industry grows 13% in 2021 • The

Source: Adobe Stock Play prevailed in another year of challenges and uncertainty for the toy industry. Despite the ongoing supply chain crisis, the lingering effects of the COVID-19 pandemic, and other unpredictable factors, U.S. toy retail sales totaled $28.6 billion in 2021, compared to $25.4 billion in 2020, according to The NPD Group. In addition […]

Toy industry resists government labeling...

The federal government says scooters are the most dangerous toys this holiday season, but the toy industry says not all scooters are created equal. The Toy Association, a nonprofit trade group, says the US Consumer Product Safety Commission’s annual report on “toy-related deaths and injuries” mistakenly includes unregulated scooters as toys in its claim that […]

US toy industry sales soared 11% in thir...

Source: Adobe Stock The global supply chain crisis is causing headaches, but it has yet to officially make a financial hole in the U.S. toy industry’s cash registers. According to the latest data from The NPD Group, the toy industry’s total dollar sales in the United States rose 11% in the third quarter of 2021. […]

Crowded supply chain creates problems fo...

item NEW YORK – Three months before Christmas, toy company Basic Fun has made an unprecedented decision to leave a third of its iconic Tonka Mighty dump trucks destined for U.S. store shelves in China. Why? With the prices of shipping containers and clogs in the supply network soaring, the transportation costs to get the […]

What the holiday season 2021 could look ...

through GERRICK JOHNSON, Senior Analyst, BMO Capital Markets Although a lot of people in the toy industry know who I am, few know what I actually do. I’m an equity research analyst for BMO Capital Markets and, in a nutshell, I make equity recommendations to institutional investors (mutuals, hedge funds and pension funds). My area […]

Toy industry digital sales increase 6.5%...

LEGO Technic Lamborghini Sián FKP 37 | Source: The LEGO Group The toy industry continues to grow globally, and in China e-commerce sales soared 6.5% in the first half of 2021, according to The NPD Group. Licensed toys have done big business with Ultraman leading the way as the # 1 license. Luxury and supercars […]

NPD Says Global Toy Sales Increase 15% i...

Pokémon Mega Construx | Source: Mattel / The Pokémon Co. International Despite shipping issues and empty shelves in some places, the global toy industry is still on a roll with famous brands including Pokémon, Barbie, Star Wars, LOL Surprise! and Marvel Universe topped the charts. According to The NPD Group, toy industry sales in the […]

Toy industry grows 19% in first half

The U.S. toy industry grew nearly 20% in the first half of 2021, up $ 1.7 billion to $ 11 billion, according to The NPD Group. The industry experienced a compound annual growth rate (CAGR) of 9% in dollars and average selling price from 2018 to 2021, but the unit CAGR has remained stable over […]

Toy industry sales experience in the Uni...

The US toy industry’s dollar sales increased + 19% from January to June 2021, increasing by + $ 1.7 billion, to $ 11.0 billion in sales, according to The NPD Group. PORT WASHINGTON, NY, August 5, 2021 / PRNewswire-PRWeb / – US toy industry dollar sales up + 19% from January-June 2021, up $ 1.7 […]

US Toy Industry Sales Grow 27% in First ...

A target toy ray | Source: Target Corp. The growth of the US toy industry shows no signs of slowing down. Total U.S. sales rose 27% in the first four months of 2021, an increase of $1.5 billion from the January-April period of last year, according to The NPD Group. Tracking data for the period […]

NPD Group Reports First Quarter 2021 Toy...

January sales posted the strongest growth of the quarter thanks to toy purchases around the Chinese New Year holiday PORT WASHINGTON, NY, June 7, 2021 / PRNewswire-PRWeb / – Toy Industry E-Commerce Sales in China increased by 16% for $ 1.2 billion (USD) in the first quarter (Q1) of 2021 (January – March) compared to […]

Toy industry e-commerce sales increase 1...

A 2021 LEGO Lunar New Year set | Source: The LEGO Group The toy industry is booming in China, especially digitally. E-commerce sales in the first quarter of 2021 climbed 16% to $ 1.2 billion, according to The NPD Group. The increase is largely due to the Chinese New Year celebration on February 12, with […]

The toy industry should start in 2021: 3...

The outbreak of the COVID-19 pandemic in 2020 saw schools switch to online classes. In addition, parents were reluctant to take their children to the playgrounds because the risk of exposure to the virus was high. Therefore, with schools and playgrounds inaccessible to children, they needed another form of engagement and this is where toys […]

How will 2021 unfold for the toy industr...

The toy industry saw significant growth in 2020 amid the COVID-19 pandemic as parents turned to toys to keep children engaged while they remained homebound. During this period, some categories such as building sets, board games, and digital games have grown in popularity, generating sales for their manufacturers. Looking ahead, the general feeling appears to […]

US toy industry hits record sales despit...

through Juli Lennett, Vice President, Industry Advisor, American Toys, The NPD Group Retail sales of the toy industry in the United States grew 16% in 2020, generating $ 25.1 billion, a year-over-year increase of $ 3.5 billion. The US toy industry surpassed $ 32.6 billion in annual sales for the first time in history, when […]

Delayed movie releases impact the toy in...

During the pandemic, toy companies have not been able to capitalize as much on sales of new toys and merchandise related to major movie releases, as many movies have been significantly delayed. We learn more this week about the overall picture of toy companies. Hasbro released its quarterly results on Monday, beating revenue and profit […]

What stock of toys is a better buy for C...

The holiday shopping season has arrived. This is the time of year when toy and game stocks have the potential to explode. According to NPD Group, sales in the toy industry are up nearly 10% in the first half of 20 in more than a dozen markets the organization is following closely. Toy sales in the […]

Coronavirus disrupts the global toy indu...

Toy companies are delaying shipments and new product launches and struggling to fill retail orders as the coronavirus outbreak disrupts the industry’s supply chain. Some toy factories in China, where about 85% of the world’s toys are made, remain closed and others operate at a fraction of their capacity, either due to labor shortages or […]

Toy industry looks to YouTube talent for...

Kids wanted toys based on their favorite movies and TV shows, be it “Star Wars”, “My Little Pony” or “Teenage Mutant Ninja Turtles”. These remain in demand – show interest in so-called Baby Yoda character from the Star Wars series “The Mandalorian” or anything from “Frozen II” – but more recently kids have also been […]

The coronavirus comes at a bad time for ...

The coronavirus continues to impact industries with a strong presence in China, from auto parts to technology. And the toy industry is no less vulnerable to the virus and its deleterious effects on global supply chains. For now, the US toy industry, which is hosting its 117th North American International Toy Fair in New York […]

Toy industry hit by crisis ‘due to Brexi

Britain’s toy industry suffered “difficult” trading conditions last year due to declining consumer confidence following Brexit and a snap general election, manufacturers said. The British Toy and Hobby Association (BTHA) – which represents over 80% of the industry in the UK – has released new figures showing overall sales fell 6% to £3.2billion in 2019 […]

Toy industry sales fell 2% in 2018, than...

Customers place an advertisement for a “Closing” sale at a Toys ‘R’ Us Inc. retail store. Jason Alden | Bloomberg | Getty Images All was not well in Toy Land in 2018. Sales in the industry fell 2% last year as toy makers experienced their first Christmas without Toys R Us in more than 60 […]