While the sharp drop in oil will affect businesses in different ways, it could be good news for Hasbro (HAS), Mattel (MAT) and Funko (FNKO). “Plastic is a by-product of petroleum. So if the oil goes down, there should be an impact on the amount it costs a toy maker, ”toy maker and comic artist Todd McFarlane told Yahoo Finance.

Oil futures (CL = F) started the week falling below zero for the first time in history, and McFarlane took note. “I see what’s happening to the barrel of crude right now, and it will eventually be refined into petroleum, so when will those savings pass through to me so that I can pass them on to my consumer, who will suffer as much as anyone? who else ?

Vacation prospects

Big box retailers like Walmart (WMT) and Target (TGT) may play it safe this coming holiday season, even in a post-COVID-19 world. About 70% of its aisles could include Marvel, Star Wars (DIS), DC (T) and Transformers, he said. While there is uncertainty as to the exact health of the toy industry, there is reason to believe that it could rebound in December.

“Most parents don’t blame their child for a toy,” McFarlane said. “You can’t go to Disneyland, you can’t take that big trip, they can’t even buy a new shirt for themselves… [But] they will rarely say, “We are going to stiffen the children” at the same time. Thus, the toy industry generally resists downturns a little better than many other industries. “

Kickstarter = Retail alternative

With most Americans staying at home to help flatten the curve of the virus, McFarlane bypasses big box retailers and deploys a Spawn Action figure on Kickstarter. He told Yahoo Finance: “I was just looking for another outlet where I could collect data to see if this is a possible delivery mechanism, especially entering the world we are in right now. with the virus. “

The movement is paying off exponentially. After hitting his goal of $ 100,000 in less than 20 minutes, he is now approaching $ 2 million.

Spawn launcher

The options offered by Kickstarter have the potential to be a game-changer for entrepreneurs, McFarlane said. “It’s kind of an equalizer for people with an idea – whether it’s someone like me who’s been in the business for a while or someone sitting at home, they can get a feel and don’t not having to worry about the method of delivery mechanism because the Internet now allows going directly to the consumer.

Nick Monte is a producer at Yahoo Finance. Follow him on twitter @MontesMayhem

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