Speculation began immediately this week after it was learned that the artist formerly known as Kanye West had filed a slew of trademark applications focused on the Yeezus moniker.
Through his company Mascotte Holdings, Inc., Ye (first spotted by trademark attorney Josh Gerben) filed several U.S. federal trademark registration filings for Yeezus late last month. Potential areas of use listed among the repositories include board games, action figures, Christmas tree ornaments, face masks, retail stores, computer products, plush toys, services subscription fees, nail polish, face makeup, video game software, amusement park rides, etc. After.
Although the new batch of filings (all dated May 27) do indeed cast a noticeably wide net, fans will recall that speculation had already been spurred by a similar flood of fillings in 2018. Of particular note among the latest collection, however, are mentions of “metaverse experiences” and the potential to “provide an online marketplace for buyers of non-fungible blockchain-based items.”
The breakdown of goods and services in one of the documents dated May 27 touches on everything from record production to amusement parks, with the final lines notably including wording that was apparently not so strictly in the mix among the aforementioned 2018 titles i.e. “entertainment services, namely, metaverse experiences.
As for non-fungible matters, they are mentioned in a file alongside other declared goods and services, including (but certainly not limited to) the management of professional performers and athletes. The possible provision and operation of an “online marketplace for buyers of non-fungible blockchain-based collectibles, assets, currencies and tokens” is specifically listed.
While the filings aren’t necessarily indicative of actual plans, these latest developments are of questionable interest, in part due to Ye’s titular comments on the NFT space last year.
“Don’t ask me to do fucking NFT,” Ye said in a handwritten note shared on Instagram earlier this year. In the same letter, Ye said that at the time, he was focusing on “creating real products in the real word.”