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Detsky Mir’s GMV increased by 11.6% in Q2 2022

Moscow, Russia, July 19, 2022 Detsky Mir Group (“Detsky Mir”, the “Group” or the “Company”, MOEX: DSKY), an omnichannel digital retailer and the leader in children’s goods in Russia and Kazakhstan, announces its operating results for the second quarter ended June 30, 2022.

Q2 2022 Operational Highlights

  • Group Gross Merchandise Value (GMV) increased by 11.6% to 46.7 billion rubles (VAT included).
  • That of the Group total online sales increased by 7.3% to 12.7 billion rubles (VAT included):

    • The share of online sales in Russia reached 27.9%.
  • Group net sales increased by 10.5% to 41.3 billion rubles.
  • Private label sales and direct imports in Russia accounted for 56.7% of total sales (+8.8 pp).
  • Mobile App Monthly Active Users (MAUs) increased by 29.0% to reach 4.0 million.
  • Total market sales in Russia increased by 140.5% to 1.4 billion rubles (VAT included):
    • Market share of total online sales in Russia was 11.0%.
  • The total number of Group stores stood at 1,123 (up 194 stores year-on-year) in 442 cities and towns in Russia, Kazakhstan and Belarus.
  • Group total sales area increased by 6.5% year-on-year to 981,000 m².
  • Total warehouse space was 238,000 m².

Operational highlights of the 1st half of 2022

  • The Group’s GMV increased by 9.7% to 89.3 billion rubles (VAT included).
  • That of the Group total online sales increased by 13.4% to 25.8 billion rubles (VAT included):

    • The share of online sales in Russia reached 29.9%.
  • Group net sales increased by 8.3% to 79.2 billion rubles.
  • Private label sales and direct imports in Russia accounted for 51.0% of total sales.
  • The net increase in the number of Group stores was four stores.

Key events in the second quarter of 2022

  • Between March and May 2022, the private label share of Detsky Mir sales increased in several categories. Private label’s share of diaper sales more than doubled year-on-year to 33.2% (+19.4pp compared to the same three-month period last year). In toys, private labels grew 9.6pp to 40% year-to-date, while in apparel and footwear they accounted for 98.8% of revenue, an increase of 1 .6 pp since the start of the year. In pet supplies, the share of the Company’s private labels, launched this year alone, was 10.1%.

  • A payment option via the Faster Payments System (FPS) is now available in more than 900 of our branded stores in all Russian cities within the Group. The wide range of partner banks makes the FPS payment option available throughout Russia. An FPS online payment service will soon also be available on

ESG Highlights

  • The Detsky Mir Charitable Foundation has launched a new project to support families – the Kids Card, which is aimed at families in difficulty, from those with many children to those raising children with disabilities, as well as single-parent families . The most needy families receiving assistance from social welfare organizations of the Krasnoyarsk and Altai Territories, the Republic of Mari El, the Republic of Karachayevo-Circassia and the Republic of Kabardino-Balkaria, as well as from the Kurgan region, all received a children’s card with a nominal value of 5,000 RUB per child under 18 years of age.

  • Moya Goroshinka, Detsky Mir’s private label newborn clothing collection, was recognized as the Product of the Year and received the ECO BEST independent public award for the best environmental and resource-efficient products and practices.

  • Appreciating Every Night, a joint initiative of the Detsky Mir Charitable Foundation (part of the Detsky Mir Group) and Kimberly-Clark Corporation, has won the annual Top Social Projects in Russia program, the country’s largest themed event. of corporate social responsibility.

  • Detsky Mir has worked with Meine Liebe to launch a charity campaign to provide home accessories to orphanages, helping to teach the children in their care to adapt to independent living.

Maria Davydova, CEO of PJSC Detsky Mir:

“In the first half of 2022, despite high levels of uncertainty in the retail sector and the broader Russian economy, the group delivered strong operating results with GMV up 9.7% for reach RUB 89.3 billion, while GMV for the second quarter of 2022 increased by 11.6% and reached RUB 46.7 billion. We also expect operating profit (adjusted EBITDA) to rise over the period.

In response to the challenges of the first half of 2022, we have optimizedour logistics routes while continuing to work on improving the associated processes. We also remain focused on selecting and adding products from new suppliers to our product range to mitigate the potential risk of some brands exiting the Russian market. At the same time, the Company is implementing strategic initiatives to increase the share of private labels and direct imports in total sales in Russia, which reached 56.7% in the second quarter of 2022 (up 8.8pp). one year to the next).

We continue to implement our main digital projects and promote our online channels. For example, Marketplace’s contribution to the Group’s GMV reached an all-time high of 11.0% of the Group’s total online sales in Russia (+6.1pp year-on-year ). Total market sales in Russia soared 140.5% year-on-year to 1.4 billion rubles. Detsky Mir’s online assortment grew to 902,000 unique SKUs during the year.

We noted a moderate overall recovery in consumer confidence in the second quarter of 2022, but we will continue to consider the continued high uncertainty surrounding key macroeconomic indicators in the second half of 2022 when making operational and investment decisions. »

See the full press release


Detsky Mir PAO published this content on July 19, 2022 and is solely responsible for the information contained therein. Distributed by Audienceunedited and unmodified, on Jul 19, 2022 06:43:06 UTC.

Public now 2022


2022 sales 190B
3,308 million
3,308 million
Net income 2022 11,200m
195 million
195 million
Net debt 2022

PER 2022 ratio 4.96x
2022 return 19.3%
Capitalization 55,292 million
capi. / Sales 2022 0.29x
capi. / Sales 2023 0.26x
# of employees 15,067
Floating 55.2%


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